Clement Ong and Poh Hsiao Ying, Co-Editors 2/5/24 Clement Ong and Poh Hsiao Ying, Co-Editors 2/5/24

Millennial Tyrant and Gen Z Minion – How an Uncanny Partnership Works

Clement: No one has PTSD here. Allegedly.

Hsiao Ying: Master has given Dobby a sock. Dobby is free.

See Tho Yong Yang, Business Editor 2/1/24 See Tho Yong Yang, Business Editor 2/1/24

Reach New Heights of Operational Efficiency by Automating Business Processes

Business automation refers to the use of technology, systems, and tools to streamline and optimise various processes within a business, reducing the need for manual intervention.

Clement Ong, Editor 1/29/24 Clement Ong, Editor 1/29/24

Exploring the World of Franchising for Your Business

If you are looking for an accelerated growth model for your business, franchising might be a path worth exploring.

Poh Hsiao Ying, Editor 1/29/24 Poh Hsiao Ying, Editor 1/29/24

Companies Should Be Doing Market Research

Notice how the title of this article is a statement, and not a question?

Clement Ong, Editor 1/24/24 Clement Ong, Editor 1/24/24

Digital Marketing: From Pixels to Profit

The significance of digital marketing has grown rapidly in recent years as the world becomes increasingly connected and reliant on digital technologies.

Clement Ong, Editor 1/19/24 Clement Ong, Editor 1/19/24

Do Employees Sabotage Their Own Success?

Employees may find themselves involved in self-sabotaging behaviors due to a myriad of factors, and it is crucial to understand that the motivations behind such actions can be intricate and contingent on the specific context.

Ryan Afiq, Marketing Editor 1/18/24 Ryan Afiq, Marketing Editor 1/18/24

Entrepreneurial Roadmap: Do You Need a Business Plan?

Just mentioning the words ‘business plan’ may bring out the sceptic in people.

Clement Ong, Editor 1/16/24 Clement Ong, Editor 1/16/24

Refresh Your Brand Without Losing Your Identity

Are you thinking about a rebrand for your business, but also worried that the process may lead to losing your brand identity in the process?

Poh Hsiao Ying, Editor 1/9/24 Poh Hsiao Ying, Editor 1/9/24

Do Employee Benefits Cost a Lot in Singapore?

Before we get into the nitty-gritty of debating over the cost of employee benefits in Singapore, let’s lay down some basic facts and statistics.

Poh Hsiao Ying, Editor 10/2/23 Poh Hsiao Ying, Editor 10/2/23

Protect Your Brand from Scams

Seeing as how cases of merchants getting scammed by fake screenshots of e-payment systems are on the rise, the Purple Rewards Merchant Application built features specifically to combat this.

Clement Ong, Editor 9/15/23 Clement Ong, Editor 9/15/23

Employee Benefits vs Employee Rewards: What’s the Difference?

Employee benefits and rewards, although interconnected, possess unique attributes and fulfill distinct functions.

Clement Ong, Editor 8/31/23 Clement Ong, Editor 8/31/23

Measuring the Impact of Vouchers and Discounts

How can you gauge the influence of these marketing tactics on your revenue and profitability?

Ryan Afiq, Marketing Editor 7/27/23 Ryan Afiq, Marketing Editor 7/27/23

The Dynamic Landscape of Direct-to-Consumer (DTC) Brands

Characterised by agility, innovation, and a relentless drive for success, these brands harnessed digital platforms to reach specific, niche audiences, ultimately revolutionising the way we approach shopping.